Volvo Proven Tour
Volvo Trucks launched in mid-September its Proven Tour, an interactive customer and dealer road tour showcasing the company's proven leadership in fuel efficiency, driver productivity, safety and vehicle uptime...
Volvo Trucks launched in mid-September its Proven Tour, an interactive customer and dealer road tour showcasing the company's proven leadership in fuel efficiency, driver productivity, safety and vehicle uptime. The Proven Tour will stop at 27 Volvo Trucks dealers throughout the U.S. and Canada during the next four months, making its first stop today at Pare Centre du Camion Volvo in Quebec, Canada.
Volvo Proven Tour
A Volvo VNL 780 tractor will pull the 53-foot expandable Proven trailer, which was built to serve as a mobile experience and educational facility for Volvo dealers and customers. The state-of-the-art trailer features interactive stations to allow visitors to learn more about Volvo's proven technology, including XE – exceptional efficiency – powertrain packages, I-Shift automated manual transmission, steel cab, Volvo Remote Diagnostics and ASIST service communication tool. Volvo dealers and customers can also take part in product presentations and demonstrations in the trailer's 20-person training room. During the tour, visitors will also experience the premier of Volvo's iPad-based Fuel Drop game.
"We're pleased to bring the Proven Tour on the road to our dealers and customers so that they can experience firsthand the breadth of our technology leadership," said Magnus Koeck, Volvo Trucks vice president, marketing and brand management. "The educational trailer –Volvo's largest exhibit trailer in the world – provides an in-depth look at our integrated products and services and an opportunity to learn how they help improve the efficiency of our customers' operations."
DorogaRoad met Chad Parker, Marketing Product Manager of Volvo Trucks North America at one of the Proven Tour stops - Mid-Ontario Diesel Limited in Maple, Ontario October 11-thand asked him a few questions.
DorogaRoad: Chad, what is the purpose of the Proven Tour?
Chad Parker: The main purpose is to promote the four pillars of our philosophy: fuel efficiency, safety, uptime and driver productivity. We goout doing presentations to customers as well as showing off our products inside our trailer. The customers also talk to us about how our products have proven to help save them money in the long run.
DorogaRoad: So you learn from customers, too.
Chad Parker: Absolutely.
DorogaRoad: Is it a tour throughout North America – Canada and the United States?
Chad Parker: Yes, before the end of the year we are hitting 65 major markets starting in Canada before the weather turns bad and we start to see a lot of snow on the ground. So the trailer will leave here and go out to Edmonton and Calgary, then eventually to Salt Lake City, Utah...
DorogaRoad: You are in North Toronto today – is it your tenth stop?
Chad Parker: Yes, we have visited 10-12 places so far.
DorogaRoad: How has been the reception from the customers?
Chad Parker: Very good. We talked to a lot of good customers. Some of them were considering a Volvo for the first time, while some have already seen the improvement in the experience that we are talking about.
DorogaRoad: What is Volvo's market share in North America? And what is your goal for the next 5-10 years?
Chad Parker: Right now we have around 12% of market share. We would eventually like to get to at least 15% in the next few years.
DorogaRoad: We wish you to have at least 20%. Thank you for your time.
Chad Parker: Thank you.
This year's portion of the Proven Tour will conclude in late December after stops throughout the West, Midwest and Canada. Following the holidays, the Proven Tour will continue, making stops in 2013 for dealer sales trainings, product demonstrations, customer events and tradeshows. Sponsors for the Proven Tour are Bridgestone Corporation and Alcoa Wheel and Transportation Products.