Issue 2(32) / February 2010

Is it enough Zoom-Zoom in a new Mazda2?
Đóńńęŕ˙ âĺđńč˙

Is it enough Zoom-Zoom in a new Mazda2?

New car Mazda2 2011 year model was presented to Canadians at the Montreal International Auto show that wrapped up a couple of weeks ago. The car that is already well known to the world is coming to Canadian dealerships this summer.
Is it enough Zoom-Zoom in a new Mazda2?

Magazine-thin laptops, MP3 players and bite-size candy bars are just a few examples of good things that come in small packages. Now, for the first time in North America, Mazda is introducing its own affordable, fun-sized creation – the 2011 Mazda2. A stylish, eco-friendly, fun-to-drive five-door hatchback, the Mazda2 is Zoom-Zoom in its most concentrated form – compact and efficient, yet packed with style and substance. It will launch into the North American market in late summer, 2010.

Mazda2 is the latest in a line of stylish, insightful and hugely fun-to-drive small cars from Mazda, and will bring an all-new level of refinement to the segment, as Mazda3 did for the compact C-Car market. Mazda2 is a car that only the engineers at Mazda could have created. It was designed and engineered from scratch to be a pure Mazda, offering the sort of driving experience that could only come from the company that developed the timeless MX-5 two-seat roadster, and it brings a combination of athletic design and dynamic performance to the subcompact class that simply does not exist at this time.

Originally launched in 2007, the new Mazda2 was first introduced in Europe, Japan and Australia. Its launch created a unique offering in the B-car (subcompact) segment, especially through its distinguished design and outstanding driving performance. Since then, it has been highly acclaimed throughout the world, winning 48 automotive awards, including “Car of the Year” accolades in many markets, including Japan, New Zealand, Chile, Bulgaria and Greece. Notably, the Mazda2 was selected as the “2008 World Car of the Year” (WCOTY) at the 2008 New York International Auto Show and has established a distinguished position in the B-Car segment. To date, total global sales have reached approximately 370,000 units in the three years since its introduction, and Mazda2 is now recognized as one of the global models which symbolizes the essence of the Mazda brand.

While developing the new Mazda2, Mazda took a thorough look at global subcompact car trends and carefully worked to identify the truly beneficial values that could be infused into a global B-Car. As a result, the new Mazda2 adds Mazda’s unique brand values such as exhilarating driving performance and eye-catching design to the segment without sacrificing the basic requirements for subcompact cars: superior fuel efficiency, high crash safety performance and ample passenger space. In fact, while other carmakers have increased the size of their small cars, Mazda’s first mission was to analyze and define the optimal size of a compact vehicle. This resulted in a very efficient body size for the new Mazda2 without sacrificing attractive features that consumers desire.

A Design that Attracts Customers Worldwide

Dynamic Performance

With the Mazda2, Mazda evolved the athleticism that is inherent to the Mazda design DNA in pursuit of bold and diverse expression of movement. The basic form of the new Mazda2 is characterized by a combination of dynamic performance, sportiness and simplicity that leaves a strong visual impression. While competitors are producing compact cars with a focus on a boxy body form to prioritize functionality, Mazda shortened the body overhangs and trimmed the corners to the greatest extent possible as a way to provide a form that is compact and sporty, conveys a sense of stability and inspires confidence. By carefully creating a base form and then giving it energetic character lines befitting a B-car, Mazda created a design that is highly distinctive, but timeless.

Concentrated Mazda pursued a concentrated, taut form for the body as a virtue in itself, not to simply reduce the car’s body size. This creative background was advantageous in efforts to achieve maximum dynamic performance within the new Mazda2’s compact body. In other words, the Mazda2 possesses the essence of Mazda’s spirit of compact, sporty dynamic performance – “Zoom-Zoom Concentrated.”

Exterior Design Theme: “Coordinated Movement”

In pursuit of a solid form and a richly expressive exterior design, Mazda established an exterior design theme of “coordinated movement”. In line with this theme, the design team combined the visual movements created by the car’s silhouette, its body lines, and the way in which patterns of light played on the body to create dynamic, multifaceted expressions not typically seen on a B-car. These expressions exude a powerful energy that makes the new Mazda2 look as though it is moving while standing still. Key exterior design elements include: a sporty wedge shape that conveys a strong sense of forward motion; a deeply sculpted form in which the body is drawn inward fore and aft of the A-pillars; and distinctive character lines that extend from the front fender arches to the body shoulders.

Dynamic Performance Not Found on Competitors in the Segment

Mazda focused on realizing driver-oriented maneuverability and confidence-inspiring driving dynamics for a Zoom-Zoom driving experience that is unique in this segment. At the same time, Mazda maintained a development focus on delivering high cost-effectiveness in situations ranging from day-to-day driving to long excursions on a weekend. Specifically, Mazda worked to make the new Mazda2 economical to own in terms of fuel costs through its excellent fuel economy and improved durability.

A Powertrain for Sporty Performance with Great Fuel Economy

The Zoom-Zoom driving experience that Mazda strives for has two key attributes: 1) a sense of linear acceleration and deceleration that responds crisply to how far the accelerator pedal is depressed, allowing the driver to control car speed as desired; and 2) a sense of liveliness through immediate response to the accelerator for quick off-the-line acceleration and overtaking. The development team targeted a performance feel reflecting enhancement of both of these key attributes without adversely impacting on the Mazda2’s superior fuel economy as a subcompact car.

Nimble Handling and a Stable Ride

The new Mazda2 inherits a highly regarded suspension system, which has MacPherson struts at the front and a torsion-beam axle at the rear. With improved steering and braking systems, the resulting dynamic performance yields consistently responsive handling and a smooth, stable ride that draws much from the legendary MX-5.

Superior Quietness and Aerodynamics

In order to create more comfortable day-to-day driving, Mazda took various countermeasures to achieve a quiet cabin environment. Mazda also improved the coefficient of drag values to achieve better aerodynamics, contributing not only to the Mazda2’s quietness, but also to a more sporty ride and fuel efficiency.

Harmony Between Sporty Driving Performance and Environmental and Safety Features

In order to form the best balance between lower fuel consumption, outstanding driving dynamics and top-level safety performance, the new Mazda2 reflects the close attention paid to minimizing weight through its smaller body shell, optimization of the structure, extensive use of high-tensile steel in its body and many other weight-saving measures implemented throughout the car. Under this approach, Mazda made the best use of weight-saving know-how, similar to the “gram” strategy employed during the development of the MX-5 sports car. As a result, the Mazda2 has achieved world-leading crash safety ratings (five stars in the Euro New Car Assessment Program (NCAP), the highest possible result) without compromising driving performance and fuel economy.

The Security of a B-Car’s Functionality and Maneuverability In line with the way B-cars are mainly used as day-to-day commuters, with a driver-oriented development philosophy, the Mazda2 has achieved a level of drivability and nimbleness that enables easy maneuverability, even in small car-parking areas and other tight spaces. If it sounds like Mazda2 is the car of your dreams, find the path to the nearest Mazda dealership.

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New OTA Service Saves Members Time, Money and Hassles Associated with Driver Licence Status Checks

The OTA is excited to introduce the OTA Truck Driver Licence Status Check service for members. For just pennies a day, or $5 a year per driver, the OTA’s Truck Driver Licence Status Check provides a fast, convenient and user-friendly way for you to ensure your drivers hold valid licences of the proper class and endorsement. In addition, you will have the ability to order an MTO detailed (3-year) driver abstract through this service, with overnight electronic ability, for a $10 fee per driver - $2 less than the MTO’s $12 abstract fee.

Once your company logs onto the OTA’s secure website and submits a list of drivers’ licence numbers, OTA will submit the data to MTO on a quarterly basis for a status check on every driver. Discrepancies are immediately identified and you are instantly notified by email of which of your drivers have been flagged for a licence status discrepancy. You can investigate the discrepancy or opt for an automatic issuance (with overnight electronic delivery) of an MTO detailed (3-year) driver abstract for the affected driver.

Not only does the OTA’s Truck Driver Licence Status Check System save you money on MTO driver license checks, it ensures you will avoid costs associated with drivers operating your vehicles with invalid licences. If a driver is found to have an invalid license, your organization is exposed to fines, CVOR points and costly civil litigation in the case of an accident. Further, the MTO may seize your vehicle for up to seven days, resulting in fines and lost profits.

CTA Urges Finance Minister to Include enviroTruck Incentives in 2010 Budget

In a letter to Minister of Finance, Jim Flaherty, CTA urged the federal government to incorporate policies that would assist carriers in becoming early adopters of the latest green truck technologies. These green technologies, included in CTA’s enviroTruck initiative, would help eliminate smog-causing air contaminants and reduce greenhouse gas emissions from trucks.

CTA President David Bradley called upon Mr. Flaherty to honour his party’s election promise of reducing the federal excise tax on diesel fuel by 50 per cent. This action would partially eliminate a regressive tax on business inputs that should have been done away with years ago, Bradley continued.

Alternatively, CTA suggested an approach whereby financial/tax incentives, such as tax credits or accelerated CCA rates, equal to the promised excise tax reduction be devoted to a program that would support carriers in adding new green technologies to their fleets. Bradley recognized the government’s need to restrain federal spending, especially in light of recent stimulus spending. However, Bradley explained that this policy would not impact federal revenues, and would help the federal government meet some of its stated goals with respect to air pollution and greenhouse gases.

CTA’s enviroTruck program is a cohesive, practical approach to accelerating the acquisition of new, mandatory, smog-free trucks combined with proven technologies that will reduce fuel consumption and lead to lower greenhouse gas emissions. EnviroTruck seeks to create a partnership between the Government of Canada and the trucking industry, to provide meaningful financial incentives to ease the substantial costs associated with acquisition of new, greener equipment.