Mostly male audience: truck drivers, owner operators, fleet and other trucking and automotive related business owners, all transportation professionals that communicate not only in English, but other languages as well.
The current Russian speaking population of the GTA is around 300,000 according to government statistic data. Immigrants from Russia, Ukraine, other ex-Soviet countries like Belarus, Moldova, Kazakhstan, Kyrgyzstan, Uzbekistan, Tajikistan, Turkmenistan, Latvia, Lithuania, Estonia, some states of Eastern Europe like Bulgaria, Poland and Israel are getting used to consuming information in Russian and they continue to do so when they have a chance in Canada and in the USA.
With regard to the professional target audience we estimate that from 201,000 people employed by trucking companies in Canada (www.statcan,gc.ca data) about 30% or 60,300 consist of the DorogaRoad audience.
Average Age: 38.5