DorogaRoad was created in May 2007 to satisfy the growing demand in professional news and information for truck drivers, owner operators, fleet and business owners, and other transportation professionals of the Eastern European origin.
DorogaRoad is published monthly and distributed through truck stops, dealerships, repair facilities,community grocery shops etc. mostly in the Greater Toronto Area (GTA) and South-Western Ontario.
Along with the regular mail distribution, delivery by special services to the community shops and businesses, DorogaRoad is delivered by carrier directly to about fifty trucking companies and other businesses in GTA and handed over to the decision makers of these companies.
In 2008-2010 part of the circulation was distributed in Montreal, Winnipeg, Calgary, Edmonton and Vancouver.
DorogaRoad is on the web since 2007. The principal materials of the print are placed on the web along with the commercial banners of our customers.
DorogaRoad informs and educates its audience by delivering messages to the industry in English and Russian, issued by the Canadian Trucking Alliance, Ontario Trucking Association and other provincial associations as well as trucking associations of the USA, although it's not affiliated with either of these organizations.
About the audience: The current Russian speaking population of the GTA is around 300, 000 according to government statistic data. Immigrants from Russia, Ukraine, other ex-Soviet countries like Belarus, Moldova, Kazakhstan, Kyrgyzstan, Uzbekistan, Tajikistan, Turkmenistan,Latvia, Lithuania, Estonia, some states of Eastern Europe like Bulgaria, Poland and Israel are getting used to consuming information in Russian and they continue to do so when they have a chance in Canada and in the USA.
DorogaRoad readers also have weighty buying power. Nowadays, when mainstream media giants are turning to ethnic communities to target the audience more precisely there is an efficient and cost effective way to reach the niche audience – advertise in DorogaRoad.